CELEBTO: BRAND IDENTITY AND WEBSITE
CELEBTO: BRAND IDENTITY AND WEBSITE
Crafting brand identity and website for the travel company
Crafting brand identity and website for the travel company
Crafting brand identity and website for the travel company
MY ROLE
As the brand identity designer, my role was to translate their vision for travel into a compelling and cohesive brand.
THE TEAM
Product designer (me)
Product manager
1 Front-end developer
1 Back-end developer
SKILLS
Product design
Heuristic UX audit
Interactive prototype
Product development
TIMELINE
Apr 2021 - Oct 2021
MY ROLE
As the brand identity designer, my role was to translate their vision for travel into a compelling and cohesive brand.
THE TEAM
Product designer (me)
Product manager
1 Front-end developer
1 Back-end developer
SKILLS
Product design
Heuristic UX audit
Interactive prototype
Product development
TIMELINE
Apr 2021 - Oct 2021
Driven by a passion for travel and a vision for luxury, first-time founder Anshumali sought to create Celebto, a travel platform specializing in personalized Indian experiences. Recognizing the critical role of branding in shaping his business trajectory, he partnered with me to craft a visual identity that would not only capture the essence of luxury travel but also possess the flexibility to adapt and evolve alongside his growing company.
We started our brainstorming and built our core values and brand tone and then did an in-depth concepts for brand logo.
Driven by a passion for travel and a vision for luxury, first-time founder Anshumali sought to create Celebto, a travel platform specializing in personalized Indian experiences. Recognizing the critical role of branding in shaping his business trajectory, he partnered with me to craft a visual identity that would not only capture the essence of luxury travel but also possess the flexibility to adapt and evolve alongside his growing company.
We started our brainstorming and built our core values and brand tone and then did an in-depth concepts for brand logo.
design Phase
Stalkholder Interview
My approach was holistic: we developed a comprehensive brand strategy, designed a distinctive visual identity, and crafted compelling copy, all while honoring Celebto's commitment to transparency and adhering to established travel industry standards.
My approach was holistic: we developed a comprehensive brand strategy, designed a distinctive visual identity, and crafted compelling copy, all while honoring Celebto's commitment to transparency and adhering to established travel industry standards.
The result is a brand that elegantly blends luxurious typography with historically-inspired elements representing Indian opulence, going beyond a mere logo to encompass a full suite of brand assets – recognizable logo variations, a versatile color palette, curated creative elements, and a signature photography style. An original iconography set, inspired by sleek and adaptable patterns, further enhances the brand's visual language and supports its continued evolution.
The result is a brand that elegantly blends luxurious typography with historically-inspired elements representing Indian opulence, going beyond a mere logo to encompass a full suite of brand assets – recognizable logo variations, a versatile color palette, curated creative elements, and a signature photography style. An original iconography set, inspired by sleek and adaptable patterns, further enhances the brand's visual language and supports its continued evolution.
My design process centered on developing multiple concepts inspired by India's rich heritage. These concepts aimed to capture the opulence and luxury inherent in the Celebto brand, reflecting our commitment to 'Signature Experiences' and 'Unending Perfection’.
My design process centered on developing multiple concepts inspired by India's rich heritage. These concepts aimed to capture the opulence and luxury inherent in the Celebto brand, reflecting our commitment to 'Signature Experiences' and 'Unending Perfection’.
IDEATION & STORYLINES
My approach was holistic: we developed a comprehensive brand strategy, designed a distinctive visual identity, and crafted compelling copy, all while honoring Celebto's commitment to transparency and adhering to established travel industry standards.
My approach was holistic: we developed a comprehensive brand strategy, designed a distinctive visual identity, and crafted compelling copy, all while honoring Celebto's commitment to transparency and adhering to established travel industry standards.
Heritage Tour
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
I was particularly drawn to the potential of utilizing negative space within the letterforms, especially in the 'O's. A playful yet sophisticated visual, aligning with the luxury aesthetic while hinting at exploration.
Heritage Tour
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
I was particularly drawn to the potential of utilizing negative space within the letterforms, especially in the 'O's. A playful yet sophisticated visual, aligning with the luxury aesthetic while hinting at exploration.
Freedom & Sunsets, a sense of travel
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Sun & birds are always considered as a symbol of travel, so adding those elements with a clean font to create the sense of freedom through travel.
Freedom & Sunsets, a sense of travel
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Sun & birds are always considered as a symbol of travel, so adding those elements with a clean font to create the sense of freedom through travel.
Block Print, art of India
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Block Print, art of India
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Heritage Biodiversity
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Heritage symbols of India like peacock, elephants, rose, giving it a minimal clean look and transport you to experience the real India via biodiversity.
Heritage Biodiversity
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Heritage symbols of India like peacock, elephants, rose, giving it a minimal clean look and transport you to experience the real India via biodiversity.
Heritage Tour
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
I was particularly drawn to the potential of utilizing negative space within the letterforms, especially in the 'O's. A playful yet sophisticated visual, aligning with the luxury aesthetic while hinting at exploration.
Freedom & Sunsets, a sense of travel
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Sun & birds are always considered as a symbol of travel, so adding those elements with a clean font to create the sense of freedom through travel.
Block Print, art of India
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Heritage Biodiversity
The intricate design of these logo make the visibility low when used in multiple sizes or applications, potentially hindering brand recognition.
Heritage symbols of India like peacock, elephants, rose, giving it a minimal clean look and transport you to experience the real India via biodiversity.
Logo Finalization & Standardization
Logo Finalization & Standardization
Post multiple discussions and feedback, we finalized our logo. The logo is designed to be refined and sophisticated, reflecting the high-end nature of the brand and its target audience. Peacocks symbolize grace, pride, and sophistication, potentially reinforcing Celebto's brand values of "Signature Experience" and "Unending Perfection.". This connection was crucial for attracting customers interested in experiencing luxury travel within India.
Post multiple discussions and feedback, we finalized our logo. The logo is designed to be refined and sophisticated, reflecting the high-end nature of the brand and its target audience. Peacocks symbolize grace, pride, and sophistication, potentially reinforcing Celebto's brand values of "Signature Experience" and "Unending Perfection.". This connection was crucial for attracting customers interested in experiencing luxury travel within India.
Celebto_experiences
India
4891 Likes
#Luxury Travel
Step into Udaipur, aka Lake City and Rajasthan’s lively city.
Celebto_experiences
India
4891 Likes
#Luxury Travel
Step into Udaipur, aka Lake City and Rajasthan’s lively city.
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